Advertising | Branding | Design | Social
Keep your food from going bad.
Most people don't fully realize just how much food is spoiling in their fridge or how quickly. With tongue fully planted in cheek, we developed a visually arresting campaign to remind consumers of the silent crime being perpetrated in refrigerators all across America.
Campaign Elements:
Print ads, game app where players to earn points by keeping food from going bad, social media posts of FBI (Food Bureau of Investigation) "wanted" posters and an environmental execution with a chain gang of actors dressed as animals picking up roadside trash.